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To date, PhilRadio
International has been accessed over 20 million
times and has touched the hearts of
hundreds of thousands of Filipinos and
non-Filipinos alike. The award-winning
site has been written about in numerous
publications (offline and online) in the
U.S., Canada, Europe and Asia including
the Philippines. Here's what makes us
tick...
Our
Mission
To create a medium which
will provide quality programming and
entertainment for Filipinos
worldwide.
Who
is Behind PhilRadio
International
PhilRadio International's
backbone involves having dedicated
individuals whose goal is to provide
Filipinos worldwide with a community they
can be a part of revolving around what
Filipinos love...MUSIC !
 Kathy
Llamas,
President/CEO
Kathy Llamas is no
stranger to broadcasting. Armed with a
degree in Broadcast Communications from
the University of the Philippines, she
conquered the broadcast world starting out
as a newscaster for the Rajah Broadcasting
Network, DZRJ, in Manila, Philippines. She
then developed skills in broadcast sales
which she pursued while still in the
Philippines and continued when she left
for the United States where she worked for
several FM stations in Northern and
Central California.
Upon moving to Central
Florida, she landed a position with the
Root Company, a network of radio and
television stations. In the five years she
spent with the company, she was promoted
five times and knew broadcasting in and
out, which earned her the coveted
Excellence in Media award from the
American Women in Radio and Television
(AWRT).
Kathy then accepted a
position with Gross Communications, WLOQ,
to head their New Business Development
Dept. in Orlando. And, as most adventurous
individuals do, she decided to strike it
out on her own. She formed KLComm, a
communications and marketing company
engaged in the development, and production
of multimedia products and services for
radio, television, print and the internet.
Her projects included the creation and
marketing of Orient Magazine, a four-color
slick national publication celebrating the
Asian American experience, marketing of
television programs for Interactive
Technologies, a publicly traded company,
producing radio and television
infomercials for national distribution and
broadcast management for J&V
Communications, a network of Spanish
stations in Central Florida. She was also
hired by Looksmart Ltd., a publicly traded
company and top internet search engine
based in San Francisco, CA., to produce
shows for their internet broadcast
division.
Aside from PhilRadio, she
is also working on business development
areas for Radio International, a
conglomerate of broadcast media stations
aimed at an international market. She also
dabbles in freelance writing and
photography, two other areas of interest
which will come in handy for her next
project - a partnership with SouthBeach
Films, a film and movie production
outfit.
Media has also played a
vital role in Kathy's other business
endeavors such as international real
estate and finance. Kathy currently
publishes a real estate trade publication,
BROKER*AGENT Magazine and consults for
several media entities.
Through it all, PhilRadio
International is where you'll find her
heart and soul. It is what drives her to
greater heights as she envisions it to be
the medium by which she hopes to unite
fellow Filipinos and empower them to
compete globally.
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